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 Stan Isaacs

Out of Left Field

The Olympic
Games:

Supermarket of Sports 

Olympic Flame is Burning Low as 2000 Summer Games Open

(Stan Isaacs, the veteran sports columnist and editor, has covered the Olympic Games in person many times. Today he offers his reflections on the dark side of this much-ballyhooed international sports event as the 2000 Summer Games officially begin in Sydney, Australia. The Editors)

By STAN ISAACS
for TheColumnists.com

The Olympics were established by the French Baron de Courbetin with a credo that now seems stunningly naïve.

De Coubertin said, "The most important thing in the Olympic games is not to win, but to take part. Just as the most important thing in life is not the triumph but the struggle. The essential thing is not to have conquered, but to have fought well."

Hah.

The truth is the Olympic Games today are a huge distortion of sport for sport's sake. In fact, the Olympics have become the great supermarket of sport. It is the most fertile of all sporting grounds for the big bucksters. Sponsors, TV stations and marketing people--and let us not forget some of the big name athletes--all look to cash in on the Games. For many of the athletes in the sports that garner the highest TV ratings, the emphasis on winning is all-consuming. It used to be that participation in sports was the hallmark of a healthy youth. Today athletes use drugs to help them become winners.

Probably the most disheartening poll I ever heard about was the one that asked prospective Olympic athletes if they would be willing to use drugs that would help them win an Olympic gold medal, but which would mean they would not live to be 50 years old. More than 50 per cent responded they would take the drugs to win the medal.

The Olympics evolved into the private preserve of millionaires and officials of third-world countries on the make. The three P's--politics, profiteering, and professionalism--mark the Olympics. Bribery became one of the sports of cities vying to host the Olympics. This broke out into the open with the scandalous revelations about the payoffs by the Salt Lake City officials to bring the 2000 Winter Games to Utah.

This led to some house-cleaning by the International Olympic Committee, but it is questionable that the essence of the Olympics as an overblown commercial extravaganza has been altered. Juan Antonio Samaranch, the Olympic head who has overseen the expansion of the Olympics into the bloated monstrosity it is, has survived the assaults on his regime.

Despite the revelations about the bribery involved in awarding the Games to various cities, not enough was made of the fact that the Japanese fat-cat who led the successful effort to land the 1998 Winter Games in Nagano made a contribution of a few million dollars to help build the Olympic Museum in Lausanne Switzerland, one of the projects dearest to Samaranch. When is a bribe not a bribe?

The scandals attendant upon the selection of Olympic sites was one of the reasons Marty Glickman, a longtime Olympic booster who was on the 1936 American sprint team, came to the conclusion that "there's no point to the Games anymore except to sell products. I predict they will last for only a few more Olympics and die out."

One of the most uplifting and rewarding aspects of the Olympics is the Olympic Village site that houses all the athletes. The bigtime millionaire basketball and tennis players and some well-heeled others who have become a part of the game often eschew the camaraderie of the Olynmpic Village for more posh accomodations in hotels. I recall Al Oerter, the great American discus thrower, telling me in the Olympic Village at the Mexico City Games in 1968 that he had more in common with say, a Czechoslovakian discus thrower than an American sprinter on his own track squad. Athletes of all sizes and shapes from all over the world rub shoulders in the Olympic Village.

I used to think that the Olympics had been perverted only in the years that I covered them or followed them closely. I came to know better after some correspondence about the 1936 Games in Berlin with Bud Greenspan, the Olympic film man.

I first became an ardent adherent of the Olympics when I saw the two-part "Olympia," the much acclaimed documentary of the 1936 Games by Leni Riefenstahl, the esteemed German filmmaker. I saw it as part of a film series at the Modern Museum of Art when I was about 20. It is an exalting film, capturing the pageantry of the Olympics and the skill and artistry of the athletes. Riefenstahl trained her cameras on Jesse Owens and this played no small part in glorifying his achievement of winning four gold medals. I was captivated by the film and saw it a few more times over the years.

 

 

Though German filmmaker Leni Riefenstahl's film of the 1936 Olympics in Berlin glorified African-American gold medalist Jesse Owens (right) along with German athletes like shot putter Gisela Mauermayer, it didn't depict the anti-Semitism
present at the Berlin Olympics under Nazi Chancellor Adolph Hitler.

When I became the TV sports critic at Newsday I came to criticize Bud Greenspan for his approach to his Olympics films. Greenspan glorified the Olympics, virtually ignoring negative developments, particularly steering clear to a great degree of the commercialism, the gigantism and the drug scandals. I ridiculed Greenspan's view that "The Olympics were 90 per cent positive; I don't choose to deal with the 10 per cent negative."

I harped on his lack of journalistic accuracy so often, frequently citing the great work by Leni Riefenstahl, that Greenspan finally responded with a letter that jolted my whole approach to the Olympics.

He wrote: "I share your feeling that Riefenstahl's film is an artistic triumph against which all other Olympic films must ultimately be measured. But Riefenstahl surely was not concerned with telling the story of the 1936 Olympics from a journalistic standpoint, as I believe your column implied. Had you been reviewing "Olympia" in 1948, when it was first shown in the United States, I would assume you might have addressed some of the following questions to her:

. Why did the narrative ignore the fact that in January, 1936, seven months before the Berlin Games, the AAU voted not to send a team to the Olympics that year. This decision was reversed only after Avery Brundage, whose anti-Semitism was notorious, made a quick trip to Berlin to receive assurances that all athletes would be treated equally.

· Why did she fake the torch relay from Mt. Olympus so that only young blond
German actors and actresses were seen carrying the Olympic flame?

· Why did she ignore the feature stories in Nazi newspapers that the United States was "being aided by members of the Black Legion," reports which compared Jesse Owens' physical structure with that of an ape?

· Why did she choose to disregard the announcement that Jewish citizens of Germany would be permitted to remove the Star of David from their clothes during the course of the Olympic Games, but were ordered to replace the insignia immediately after the closing ceremonies?

· Why was the soundtrack of the film altered so as to disguise the boos and jeers which greeted the United States team when it did not dip the flag to Hitler during the opening ceremonies?

· Why did she not mention that three token Jewish athletes were placed on the German team when it was common knowledge that they had been selected precisely because they would not cause embarrassment by winning a medal?

Greenspan's letter was a revelation for me, but not in a way he may have intended. It only burst the idealized view I had about earlier Olympics. I wrote that "my own reaction is that my early reverence for the Olympic Games was influenced greatly by Riefenstahl's film. I have become more disillusioned with the Olympics the more I have been exposed to their excessees and hypocrisies. The fact that my original idealized misconceptions were based on a film that was often fraudulent emphasizes the need to present truth rather than illusion."

The worst event I ever covered was the 1972 Olympic Games in Munich. And not just because of the murder of the 11 Israeli athletes by the Arab terrorists. The murders stand out as a permanent blot on what the Germans had hoped would be "The Games of Joy." Those Games were anything but that and no small part of my disgust lay with the stupidity, boorishness and downright soreheadedness of Americn losers.

It started with the debacle of the American sprinters who did not show up for their trial heat race in time. Eddie Hart, Reynaud Robinson and Robert Taylor won early heats in the 100-meter sprint and were scheduled to participate in the quarter-finals. Their coach, Stan Wright, working off an inoperative early Olympic sprint schedule, got them to the track late, too late for Hart and Robinson to compete, though just in time for Taylor's race, and he qualified for the final.

Just about everybody but the American track coaches and the athletes seemed to know the correct time for the race. It had been printed in US Track and Field News two weeks earlier, in the International Herald Tribune and Stars and Stripes posted outside the track dormitory in the morning. The American track officials infuriated just about everybody by not just coming out and admitting they were at fault. They gave out this line of gobbledegook: "The USA track and field team staff has conscientiously made every effort to obtain all information from the proper source--the Village information center. However, for some unexplainable reason, information pertaining to the second round of heats in the 100 meters was not received and disseminated to the coaching staff and an erroneous schedule was followed."

The "erroneous schedule" was a year-and-a-half old. No other country failed to show up for the heats in time. As liable as the coaches were, the athletes deserved little sympathy for not paying attention to show up in time for the most important race of their lives. A broken Wright said, "I am deeply grieved for these boys." He took the mistake to the grave with him. Hart said, "I don't blame anybody….I'll be afraid to face my father."

Valery Borzov, the great Russian, won the 100-meter event easily. The absence of Hart and Robinson tainted the victory, of course, but Borzov had the logical answer, "I beat the men who were there." It is the custom in track parlance to label the winner of the Olympic 100-meters as "The Fastest Man in the World." The Americans wouldn't concede that to Borzov because of the freak absence of two top Americans.

Americans had another crack at Borzov in the 200-meter race, not regarded as his best event. No matter. Borzov repeated his 100-meter efforts, winning all the heats easily and then beating three Americans in the final. He was surely "The Pluperfect Fastest Man in the World."

The Americans wouldn't admit that. Larry Black, who finished second, said the Americans in the 200 were all affected by the 100-meter incident and weren't at their best in the 200. He said Borzov hadn't set world records in his finals and had looked back while winning those races. "What world class runner would do that?" he bleated. He called Borzov a clown. On hand was the legendary Jesse Owens, who had won both the 100 and 200-meters at Berlin in 1936. He had a different view of Borzov.

"Sensational," he said. And when asked which runner Borzov reminded him of, Owens said, "Me."

A few days later, after the Israeli tragedy, Vince Matthews and Wayne Collett made fools of themselves after finishing one-two in the 400-meters. Matthews and Collett slouched and chatted on the victory stand during the playing of the Star Spangled Banner, an action that was neither a protest or a non-protest.

Matthews said he did it because he was "unhappy." And why was he unhappy? Because Track and Field News, the bible of the sport, had picked him to finish sixth in the 400. He said, "That is a slap in the face at me. I have more ability than that." And he said he was unhappy because kids like him from the east coast didn't have the advantage of the athletes on the west coast where all the track action is. He said he was not making a Black Power gesture like Tommie Smith at the 1968 Mexico City Games. Did this make any sense? I have never been able to figure it out.

I was dismayed as well by a black-white thing at these Games. This was a far cry from the idealism of the Black Power protests at Mexico City four years earlier. American blacks rooted for Kenya's black Kikpchoge Keino over Jim Ryun, the white American. There was some resentment by blacks against white heavyweight Duane Bobick because he was getting much attention in the press--the same attention black Olympic heavyweights like Floyd Patterson, Joe Frazier and George Foreman had received. And there was glee as well by some white track people when American sprinters failed to
win early events, inspiring petty talk that finally this would be a white Olympics.

Nor was it uplifting that in the aftermath of the Israeli tragedy there were few Americans who showed up for the memorial service in the Olympics Stadium and that only one black athlete, triple jumper Art Walker, was present.

The US swimming officials matched the track people for buffoonery. Rick DuMont, a 16-year-old Californian, won the 400-meter free-style only to be disqualified for failing a urine drug test after the race. He was penalized for taking the prescription drug Malax which was illegal because it contained an amphetamine. It turned out DuMont long had used the medicine because he suffered from asthma and listed the special medication on his pre-Olympic entry form. The American doctors, however, failed to clear the prescription with the International Olympic Comittee. And no American officials could be found who would admit that it was their fault in not alerting DuMont to stay off the drug during the Olympics. An international official said some American swimming official should be punished, but none were. DuMont's stunned mother said, "But he's been taking that medicine since he was a little boy."

 Though the U.S. always has fielded dominant teams in Olympic basketball, like the so-called "dream team" shown in action here, the U.S. squad exhibited poor sportsmanship in 1972 when beaten 51-50 by the Soviet team.

 

The highest pitch of American hysteria was reached in basketball as a result of the United States' first Olympic defeat ever. This was the tumultuous 51-50 loss to the Soviet Union amidst game-ending chaos. The United States, which has dominated basketball since Prof. James Naismith put up a couple of peach baskets in Springfield, went into the game with a 63-game winning streak.

Though the U.S. team clearly was superior to the Soviets, it played badly on this night, making only 19 of 57 shots, and the Soviets led through most of the game. The U.S. finally closed the gap and took a 50-49 lead on two foul shots by Doug Collins with only seconds remaining. When the Soviets inbounded the ball from under the basket, the pass was deflected and time seemingly ran out. The Americans celebrated and fans rushed onto the court. Somehow, the game was not declared over. After much discussion that nobody truly comprehended, an international basketball official ruled that there were three seconds remaining in the game. Bedlam, but the court was cleared and the game resumed.

This time the Soviets threw a long desperation pass downcourt aimed at Aleksander Belov. The two Americans guarding him fell down, Belov caught the pass and put in a layup for the basket that gave the Soviets a 51-50 victory. American coach Hank Iba blew his top, raging after officials, Americans all over the arena cried foul.

There is little doubt that the two officals, one from Belgium and the other from Brazil, had lost control of the game. The Americans deserved to win. But basketball is an impossible game to officiate. Frailty by basketball officials is almost an integral part of the game. Just about everybody who has played the game knows that. The Americans became vulnerable to officials' incompetence when they allowed the game to be so close.

The Americans saw "communist conspiracy" rather than the pitfalls of basketball officiating. They did not accept their misfortune with any grace. They wailed, they cried. And they, of course, made an official protest of the game. The press was not allowed into the American dressing room for an extended period. When finally admitted, we were met with rage and tears. An American official said immediately that the U.S. would not accept the second-place silver medal. With all the screw-ups and injustices in officials' judging in the Olympics through the years, no individual or team had ever refused a medal. But the Americans did. And Collins put in his will that the silver medal should never be accepted for him. The Americans' protest was disallowed, as are most protests.

This inspired howls that the five-man jury was dominated by communist states. The loss was irreversible even if it inspired the idiotic statement by U.S. Olympic Committee head Clifford Buck that the United States would suspend indefinitely any further participation in Olympic basketball.

Americans back home raged as well, but to no avail. If ever any group earned a gold medal for sore losing, it was the entire U.S. basketball contingent. The P.S. to it all that infuriated the chauvinists was the final standings: Soviets 50 gold medals to the U.S. 33 and a 226-191 advantage in the unofficial point totals.

The biggest blot on the Munich Games was, of course, the murder of the Israelis. On Tuesday, Sept. 5, a group of Arab terrorists scaled a fence into the Olympic Village, rushed the Israeli compound, killed two of the 43 Israeli contingent of athletes and officials and held nine hostage. They later were allowed to escort the hostages to the airport in a helicopter where they hoped to move on to an airplane that would take them out of Munich. The Israeli policy ostensibly was never to negotiate with terrorists and I was informed that they advised the German authorities not to allow the Arabs to leave. The plan was to intersect the Arabs on a plane filled with German security, but the Germans were inept in their execution. The Arabs, sensing a trap, blew up the helicopter and died with the nine Israelis.

I had been in the Olympic Village a few days earlier. I had had a few quick conversations with Israeli athletes. I believe one of them was a wrestler later killed by the terrorists. The world reacted with horror to the event. So did I. But I did not comprehend the actions of the Israeli government. I felt they should have allowed the Arabs to escape if it meant saving the nine Israeli lives. The Israeli claim that to give in to terrorists was to encourage more terrorists seemed ridiculous. Terrorists are fanatics who are not dissuaded from their mission. It turned out that the Israelis have negotiated with terrorists in other incidents. They did not this time and nine Israelis died. I was repelled by this almost as much as I was by the fanatic terrorists.

There were many calls to cancel the Olympics. I had mixed feelings about this. On the one hand, games didn't seem very important in the wake of the tragedy. On the other, to call off the Olympics was to give the terrorists a final victory. I was not particularly happy that in this one instance I was in agreement with American Olympic head Avery Brundage, who worshipped at the shrine of the Olympic Games uber alles.

Even Brundage and his gang realized it was a little much that the morning and afternoon competition continued the very moments the Arabs were holding the Israelis hostage in the Olympic Village. They called off Tuesday's evening events.
During the afternoon the television pictures showed the shadowy head of a terrorist darting in and out of a window in the building where the Palestinians were holding the hostages. I waited outside one of the athletes' gates with other reporters and some Israeli tourists. The strains of the theme from "Exodus" sounded from somebody's portable radio. I winced at some of the racist remarks about Arabs shouted by the Israelis. On German television there was the vignette of the Israeli TV man and the German announcer.

The Israeli said,"It is a real shock."

The German said, "It is a real shock for me, too."

And the Israeli said, "But it is an Israeli who is dead."

The Olympic heads decided the Games would go on after a memorial service to the Israelis. That service left a bad taste. It was more of a show-business tribute staged like a Hollywood Bowl spectacular. The grief-stricken Israelis were front row and center, but more like extras in a cast of thousands. They straggled out of the stadium to search for a bus and had to watch out they didn't get knocked over by attendants officiously marshalling limousines for the VIP mourners.

The low point was reached by Brundage, who hardly showed a shred of concern for the Israelis. He was more dismayed that people had dared interfere with his precious Olympic Games. He hurled himself at the microphone, and with Olympian gall, paired the struggle to keep Rhodesia out of the Games (a pre-Olympic controversy) with the murder of the Israelis.

Ever one to inflame troubled situations, he went on with a pronunciamento dripping with hypocrisy. He said, "The Games must go on and we must continue our efforts to keep them clean, pure and honest and try to extend the sportsmanship of the athletic field into other arenas."

He could say this in the midst of the petty wrangling between and among nations and the lack of sportsmanship that inevitably is as much a part of the Olympics as the medal ceremonies. Athletes in several sports were disqualified for using drugs. Shooters did not deny an indictment that many of them used tranquilizers to steady their nerves. The Russian weightlifters were called home in disgrace because they suffered upsets. Judges were dismissed as incompetent or biased in a few sports. A Munich woman lodged a civil suit against the coach of the Japanese women's volleyball team because she saw him kick and punch his players during a five-hour training session. A North Korean gold medal shooter said he had won because he had heeded Premier Kim Il Sung's advice "to aim as though shooting at your enemies."

I was not around for the final ceremonies, partly because of what a press release said was planned for the finale. It said it would include a farewell to Brundage speaking the traditional words closing the Olympics after which "as Mr. Brundage retires to the VIP stand, the words, 'Thank you, Mr. Brundage' will appear on the scoreboards and the Armed Forces band will play, 'For He's a Jolly Good Fellow.' "

The $650 billion "Games of Joy" had turned into one of the greatest sporting debacles of all time. I wrote that the Olympic rings stood for Terrorism, Fanaticism, Hypocrisy, Incompetence and Arrogance.

Swimmer Mark Spitz was the dominant American at Munich, winning a record seven gold medals. He did not particularly thrill me. There was something artificial about him, accentuated by the way coaches hovered around him, keeping him away from the press for fear he would say somethng stupid. The press conference that had been scheduled for him after he won the seven gold medals took place in the midst of the Israeli hostage situation. As a Jew it was a time for him to show a real face, talk with some feeling about what was happening to the Israelis.

When asked how aware his American teammates were of the situation (They were located only a few hundred yards from the terrorist scene), he said, "No comment." More than a few of us looked at him with some disgust when he was spirited out of the press conference.

I was scheduled to write a long cover piece about the Olympics for the Sunday sports section. I chose to write about the dreary atmosphere, the general disgust and malaise about the Olympic situation. To my dismay, one of the managing editors overseeing the sports operation ordered a piece on Spitz. It didn't matter that I was the sports editor at the time. It was a case of the editors in the office overruling a man on the scene who had the truest sense of the goings-on. They went for the cliché approach of featuring the upbeat American hero rather than the downer of gloom and doom that I was feeling.

I wrote the Spitz story. My atmosphere piece was truncated and relegated to the back of the sports section.

Thanks to the telecasts of ABC in the United States, the star of the 1972 Olympics was the petite Russian gymnast, Olga Korbut. ABC, in addition to picking up the feed of the German television people for the overall gymnastic competition, placed one of its own cameras near the balance beam exercises. The ABC people quickly became enraptured with the smile and charm of the diminutive Korbut. American viewers were seeing close-up views of little Ms. Korbut and taking her to their hearts. ABC knew it had a good thing in Korbut and milked her appearances. So much so that most people came to think she won an overall gold medal. Actually, she won her gold medals in the balance beam and floor exercises. Her countrywoman, Lyudmila Tourischeva, who did not have the ABC cameras trained on her, won the overall gold medal.

Like most of the American reporters on the ground, I had little awareness of the impact the gymnastics was having back home. Gymnastics? Who paid attention to gymnastics when track and field, boxing, swimming and basketball had always been the heart of the Olympics?

This was the beginning of television determining the essence of the Olympics. Sports that appealed to television viewers, especially women, have become dominant. New sports that appealed to the aesthetics of television and women viewers actually came into being. The Olympics have become not what they were, but what television made of them. As a result gymnastics during the summer and figure skating during the winter games have become the big ticket items in the telecasts of the Olympics. Events have been added in those competititons, giving them increased time on TV and higher ratings on the tube.

Gymnastics flourish though they are a form of child abuse for young women. Girls are taken from their families at a young age to train in distant cities under professional coaches, starved in training so they can become proficient gymnasts in pursuit of Olympic gold. Young women figure skaters also become almost anorexic in heeding their coaches' instructions to slim down so they'll look the part of champions.

Events such as rhythmic gymnastics and synchronized swimming have no resemblance to the Olympic motto of "Citius, Altius, Fortius,"--swifter, higher, stronger. No matter, women like to watch them, so they have TV appeal. Ice dancing is lovely to look at, but it is dancing, by golly, not a sport. So it is not a surprise that the ballroom dancing people want a place on the Olympic roster. And why not? Can bridge and scrabble competitions be far behind?

Are these the crabby complaints of a male chauvinist? Maybe. More likely it is criticism in keeping with a general disenchantment with the entire Olympic scheme. The Olympics have become so big, so bad, they have perverted the purpose and ideals that they would have us believe are at the heart of their existence.

© 2000 by Stan Isaacs. The photos and graphics are from the IMSI MasterClips Collection, 1895 Francisco Blvd. East, San Rafael, CA 94901-5506

 

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