TheColumnists.com

 STAN ISAACS
Out of Left Field

 In Baseball the Rich Get Richer: It’s Just Business

 
JASON GIAMBI
...from A's to Yanks for
$17 million a year

New York teams aren't eager
to share the wealth either

By STAN ISAACS
of TheColumnists.com



The spirit of Calvin Coolidge hovers over the Yankees and Mets. Coolidge’s notorious comment, “The business of America is business” echoed in press conferences at Yankee Stadium and Shea Stadium as the fatcat Yankees and Mets unveiled new acquisitions, the best that money can buy.

The Yankees wrestled Jason Giambi from the Oakland Athletics, heaping more than $17 million a year upon him for seven years. The Mets enriched their lineup with Roberto Alomar, Roger Cedeno and Shawn Estes. New York Times columnist George Vecsey found the good cheer at the Yankee conference to unveil the Giambi deal so distasteful, that he wrote, “There is a reek of obscenity in the cable television money the Yankees and Mets are spending on players.” No hometown shill is he.

Mets general manager Steve Phillips expressed pleasure with the large press turnout that greeted the introduction of Alomar, Cedeno and a few others. When he was asked if he was at all concerned about the charge that the Mets and Yankees had an unfair advantage over most of the other teams because they enjoyed so much more lucrative television contracts, Phillips said, “It’s business. We play by the rules. I don’t feel bad about it, nor should the Yankees, either.”

The rules, of course, favor the Mets and Yankees. Or at least no fair rules have been put in play that would even the playing field. Because the Yankees and Mets are in the most populous markets, they command the most local TV money, which, in these days, means cable TV money. There is equal sharing of the national TV contract money, but that is a spit in the bucket compared to the local TV money that goes to the teams in the biggest population areas.

Compare baseball to pro football. The National Football League’s largest pot of money comes from national TV contracts. By an arrangement agreed on a long time ago, all pro football teams share equally in those billions of dollars. This, of course, allows a small market team like Green Bay to compete with a big market team like the Giants, who play in a New Jersey stadium but see themselves as representatives of the entire New York metropolitan area.

If baseball teams were willing to share equally their television money--meaning the bulk of the money that comes from local TV--it would enable small market teams like the Pittsburgh Pirates to compete on a more even basis with the Yankees. The Pirates lost Barry Bonds, among others, to free agency because they couldn’t pay him. As did the Oaklands with Giambi.

In baseball, the Pirates are the equivalent of Green Bay, but they have no chance to compete well in the long run against the Mets, Los Angeles Dodgers or Chicago Cubs, all huge TV revenue teams. The Pirates lose money and, if you can believe baseball commissioner Bud Selig, almost all the teams lose money.

That probably is worth a huge horselaugh, because franchises keep being bought for humongous sums. But the logical answer to the disparity in baseball is to share TV money equally.

The big teams are adamant about not doing that. Consider the bleat of Mets co-owner Nelson Doubleday, a man born into the Doubleday publishing fortune. Doubleday says he paid much more for the Mets than the owners of the small market teams like Montreal and Kansas City so he is entitled to a larger share of TV revenue.

The pro football people have a wider vision that that. The newcomers who buy the teams in the larger-size markets don’t insist that they should receive a larger share of the TV pot. They go along with the original large-market teams who went along with the concept of equal money for all, because all benefit in the long run.

The Yankees have completed their orgy of acquisitions for the next season. The Mets have a hole in their lineup and are looking over their bankbook to see how much they can shell out for a slugger like Juan Gonzalez. It’s business.

The Times’ Vecsey said he thought about old franchises like Cincinnati and new ones like Kansas City, “with great baseball traditions that cannot keep up. In the Bronx they were gushing over their gaudy new presents. Somehow I had a case of the holiday blues.”

Giuliani Redux

There is need for a keen reappraisal of New York mayor Rudy Giuliani, the sensation of the nation for his manly stewardship of New York after the tragedy of Sept. 11--the man who should have been named the next baseball commissioner. With New York suffering in many sectors, Giuliani is justifying a new budget that would make cuts in many social services that help the needy and the old, but would allot millions to help build new ball parks for the Yankees and Mets. The devil himself must be chortling about Giuliani justifying loading money onto the Yankees the day after they had heaped $119 million on a baseball player.

© 2001 by Stan Isaacs. The Stan Isaacs caricature is © 2001 by Jim Hummel.


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