EYE ON EUROPE
THE GREAT EUROPEAN BUTT HUNT
How do you like this sample?
Now if they only can talk her
into entering the contest!
Europes Search for the Most Beautiful Behind
By MICHAEL JOHNSON
Who said globalization is making all countries too much alike? Not true.
The Italians pinch butts, the French waggle them and the Germans grow them big. Now a contest unimaginable in the United States has been launched by a German underwear manufacturer to find the finest derrières, male and female, throughout Europe, country by country.
Photo cabins have been set up in shops in several major cities inviting all comers who believe their behind is a work of art to drop their pants or raise their skirts and hold still for a few seconds.
The competition has been organized by Sloggi, a Munich-based company that sells its wares worldwide and claims to have produced enough elastic bands to wrap around the earth 750 times. More than a billion sets of Sloggi things have been sold.
The French campaign has just hit Bordeaux where the rather conservative (by French standards) Galeries Lafayette is sponsor. Customers are invited to enter the specially automated booth, the Sloggimatron, to have their behinds photographed.
Aspirants can also submit photos by email, and the public can vote on their favorites by logging on to http://smys2.sloggi.com/?action=index
The Bordeaux Sloggi representative, Olivia, suggests aspirants wear a string, a thong or something called a tanga. That counts me out. Give me Y-fronts any time.
The local newspaper Sud-Ouest quotes Olivia at Galeries Lafayette as saying one well-formed young man promised to return in the afternoon--he wasnt wearing anything under his jeans. We get this a lot, she said. Men often wear nothing under their trousers. It must be a French thing, although I have heard stories about going commando.
When all votes have been recorded Europe-wide, a jury will be convened at the Crazy Horse Saloon in Paris to make the final selection. The prize will be a modeling contract with Sloggi. Its not Hollywood but I suppose its better than working.
©2007 by Michael Johnson. The photo is courtesy of the So Feminine lingerie website. This column first posted Sept. 3, 2007.
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